Solid hair care is a new trend that has been gaining popularity among eco-conscious consumers. Solid hair care products are environmentally friendly and offer several benefits to the planet.
Why choose solid hair care
More consumers want to see more innovative ideas for sustainability from beauty brands. Solid hair care and cleansing formats offer one opportunity to fulfill this request as they already unify several environmental benefits in one product. They are also becoming increasingly popular due to their eco-friendliness and convenience as they are designed to reduce packaging waste and protect water resources by containing less water than liquid products. They are also more convenient for travel and can last longer than liquid products (one shampoo bar is equivalent to 3 shampoo bottles). In addition to their environmental benefits, solid hair care products also offer performance benefits. Consumers still want to have a comparable performance to what they are used to, which is the challenge for formulators. These consumers are accustomed to the optimized conditioning and foaming they get from the liquid products they have been using . Therefore the need to keep this performance when changing to a format for a better tomorrow. To offer the benefits of conditioning effect in shampoo bars or conditioner bars ingredients such as VARISOFT® EQ65 or VARISOFT® EQ100 is a highly efficient and a fully biodegradable conditioning agent. These emollient also influence the conditioning performance of this bar.
Good for the environment
Based on figures from “Free The Ocean” more than 552 million plastic shampoo bottles end up in landfills every year. Solid bars are an alternative for waste-conscious consumers as they significantly reduce the need for plastic packaging. At the same time these products help to protect water resources as they contain less water than a liquid product making them appealing for eco-conscious users too. A third environmental benefit is the reduced carbon footprint. Their weight leads to less CO2 emission due to lighter transport. When you look at all these environmental benefits together these bars seem to be products for the future. However, what about their performance, and do they meet the demands of today’s consumer?
For healthy hair
Even if environmental protection is key nowadays, consumers still want to have a comparable performance to the products they are used to what they are used to, which represents a challenge for formulators.
Since consumers are accustomed to the optimized conditioning and foaming they get from the liquid products they have been using, It is important to think about the performance of the product when changing to an environmentally-friendly format.
To obtain the right conditioning effect in bars, ingredients that offer maximal conditioning benefits are combined suh as: VARISOFT® EQ45, a highly efficient liquid and a fully biodegradable conditioning agent. Emulsence also influences the conditioning performance of bars. These emollients enable the easy detangling of wavy, curly, coily. In a nutshell, this selected formulation combines all the benefits for the planet that today’s more eco-conscious consumers are looking for.
Different types of solid hair care
Solid Shampoo Bars: These bars are designed to cleanse the hair and scalp without stripping them of their natural oils. They come in various shapes and sizes and can be customized to suit different hair types. Shampoo bars should have a pH between 4-5.5 and contain mild surfactants and are not comparable to soaps. They can be formulated with botanical ingredients as well as clays and other herbal active ingredients to nourish, moisturize and protect your natural hair. They are also suitables for coloured hair.
Solid Conditioners: These bars are formulated to moisturize and detangle the hair. They contain emollients or butters such as shea butter, mango butter, cocoa butter as well as oils such as coconut oil and avocado oil that help to nourish the hair and conditioning and re-fattening agents such as cetyl, alcohol, Varisoft EQ65.
Solid Hair Masks: These bars are designed to provide deep conditioning to the hair. They contain ingredients such as avocado oil, honey, and aloe vera that help to repair damaged hair.
Solid Styling Products: These bars are formulated to provide hold and texture to the hair. They come in various shapes and sizes and can be customized to suit different hair types.
It’s important to note that different hair types require different care instructions. It is also important to formulate solid hair care products to suit the four categories of hair: straight, wavy, curly, and kinky a each hair type has its own unique characteristics and requires specific care instructions.